They have researched and noted all the unique selling points, considered the language to help persuade the viewer and used their voice to help entice you into the sale.
Here is an example of their writing:
Once the writing was completed it was time to bring it to life. We decided to multi-app and use the apps PuppetPals 2 and Doink Greenscreen.
PuppetPals 2 is a great app which allows you to create your own animations. There is a range of setting and characters but also the ability to add your own backgrounds or add yourself as a character. We had a background video of the Millennium Falcon. As the app doesn't allow you to add videos as a background, we decided to use a greenscreen background. The students then recording their performance on the app and saved their effort to the camera roll.